Univision said its first eight games were watched by an average of 2.6 million viewers, 1.7 million more than the average of the 2002 tournament's opening weekend audience.
Univision, which plans live broadcasts of 56 of the tournament's 64 games, said the Mexico-Iran match-up scored 5.4 million viewers, making it the most watched sporting event in Spanish-language TV history.
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