Univision's numbers don't lie

From an article in the Financial Times:

Univision Communications, the largest Spanish-language media company in the US, on Monday revealed that nearly half the viewers of its World Cup telecasts were non-Hispanic.

Over the course of the 64-game tournament, Univision drew an estimated 50m viewers to its three US networks, 21m of whom were non-Hispanic, according to Nielsen figures.

Univision's triumph was an indication of the game's growing popularity in the US, where overall ratings more than doubled from four years ago when the games were played in Asia and broadcast on tape-delay.

They also appeared to reflect disappointment in some quarters with the English-language coverage and commentary on Walt Disney's ABC and ESPN networks, whose ratings trailed Univision throughout the tournament.