LONDON, July 25 (Reuters) - World Cup soccer delivered the equivalent of 64 Super Bowls during the month-long tournament, with an average TV audience of 93 million viewers for each match, about the same number who watched the NFL championship.
More than 5.9 billion people watched World Cup matches live in 54 global markets, according to a final tally released on Tuesday by media buying and planning firm Initiative.
About 284 million people tuned in to see Italy beat France on penalty kicks in the final on July 9, while 202 million watched the Germany-Italy semi-final and 188 million saw the other semi-final between Portugal and France.
The World Cup also attracted twice the number of viewers who watched the Athens Olympics opening ceremony, solidifying its place as the top draw for broadcasters and advertisers.
About 41 percent of the viewing audience was female, Initiative found, the highest ever share for the World Cup.
Tuesday, July 25, 2006
World Cup scores TV equivalent of 64 Super Bowls
And, it turns out, nearly half the audience was female.....
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